When should a start-up raise its prices?

 There are a few key factors to consider when deciding when a start-up should raise its prices:

Demand: If there is strong demand for a product or service, it may be possible to raise prices without losing too many customers. However, if demand is weak, it may be necessary to keep prices low in order to remain competitive.

Competition: It is important to consider the pricing strategies of competitors when deciding whether to raise prices. If competitors are offering similar products or services at lower prices, it may not be advisable to raise prices.

Cost of production: The cost of producing a product or service can also be a factor in determining when to raise prices. If the cost of production has increased significantly, it may be necessary to raise prices in order to maintain profitability.

Market conditions: It is also important to consider the overall market conditions when deciding when to raise prices. If the market is experiencing economic growth and there is a high level of consumer confidence, it may be possible to raise prices without damaging sales.

Overall, the decision to raise prices should be based on a careful assessment of the demand for the product or service, the competitive landscape, the cost of production, and the overall market conditions.