Kanye West has released his latest project in an apparent refusal to stay out of the spotlight, despite the fact that both Instagram and Twitter restricted the rapper's accounts following anti-Semitic posts. On Monday, West released Last Week, a 30-minute documentary that documents his recent business meetings and personal endeavours — though, based on the footage, the recording devices were barely noticed. The film begins with an animated character who looks like West finishing a video game mission in Japan. A title card reads "war" before the actual captured footage, which is essentially what he has been waging on his own career for the past week.
West disrupts a meeting with two Adidas executives in one clip from Last Week by playing a pornographic video. Holding his phone up to an executive's face, the rapper insists that the actor's voice in the video is similar to that of the exec, who attempts to reestablish a professional environment, urging: "Come on." The exact time of the conversation is unknown, but it appears to have taken place shortly after West's 10-year contract with Gap expired in September.
The video appeared to be a ploy to compare West's feelings about working with Adidas, which he recently accused of having conversations about their collaborative Yeezy brand partnership without him present. "What you're feeling right now is extreme discomfort, and that's exactly the point," one of his team members explains. "Because stealing this man's ideas, his creations, is like stealing a child." These are his mind's children, and you've kidnapped them. Because people can't tell the difference, Yeezy-inspired derivatives are making a lot of money."
West goes on to predict Adidas' demise if they do not comply with his collaborative requests. "This is a new level of nuclear activity from which no one will recover," he says. "I'm not arguing about money with people who are better brokers than me." I'm not debating ideas with people who have fewer ideas than me."
The documentary appears to have been shot before Adidas announced that West's partnership with the brand is currently being reviewed in light of his attention-seeking fashion antics last week, when he had models walk the runway wearing "White Lives Matter" T-shirts during his YZY show in Paris. (The YEEZY collaboration between West and Adidas began in 2013.)
In the documentary, West also discussed some of his musical projects. In one of his new songs, he raps, "You a fake." b****/You don't really love Ye, go listen to Drake, b****/You don't have no idea what it takes, b****/You don't have no idea what it takes, b****/Go listen to Lil Baby, go listen to Future, b****."
Later, he investigates a potential campus for Donda Academy (first teased in 2020 as Yeezy Christian Academy), a Los Angeles-based venture that has sparked concern after Rolling Stone revealed that families are required to sign nondisclosure agreements. West arrives with a list of demands for the school's design, claiming that it needs "Dondafying" by removing all artificial lights, air conditioning, and stairs in favour of ramps.
Finally, Last Week concludes with a brief reunion of the Kardashian-West family when the rapper attends one of North West's basketball games. The final four minutes of the film are completely muted, with redactions appearing throughout during business conversations. "It's time for me to shut the f*** up for the first time, do exactly what everybody's wanted me to do for the longest," West says during a phone call about expanding his brand.
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